In 1964 Philips launched the Compact Cassette and in 1968 a dashboard car radio with a built in cassette player was also introduced by Philips. In 1965 Ford and Motorola jointly introduced the 8-track tape in-car tape player as optional equipment for the new 1966 Ford car models. In subsequent years cassettes supplanted the 8-track, and improved with longer play times, better tape quality, auto-reverse, and Dolby noise reduction. They were popular throughout the 1970s and '80s. While the CD had been on the market since 1982, it was in 1984 that Pioneer introduced the CDX-1, the world's first car CD player. It was known for its improved sound quality, instant track skipping and the formats increased durability over cassette tapes. Due to the ability that allowed drivers and passengers to change up to 10 CD's at a time, car CD changers started to gain popularity in the late 80s and continuing throughout the 90s. Stock and aftermarket compact disc players began appearing in the late 1980s, competing with the cassette. The first car with an OEM CD player was the 1987 Lincoln Town Car, and the last new cars in the American market to be factory-equipped with a cassette deck in the dashboard was the 2010 Lexus SC430, and the Ford Crown Victoria.