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In 1995, Schonfeld resigned as managing director of the network, but remained on its board until 1998, when he sold his interest in the company to Scripps. In 1996, Erica Gruen was hired as the president and CEO of TV Food Network, becoming the second woman in history to be the CEO of a U. S. television network. Gruen led the network into an explosive growth until 1998, by launching the largest and number one site for food, FoodNetwork. com, more than doubling the subscriber base, tripling the viewership and multiplying the network's yearly revenue. In 1997, it was the second fastest growing cable network. Gruen changed the brand positioning from Schonfeld's "TV for people who cook" to "TV for everyone who loves to eat," thereby greatly improving the appeal to viewers and advertisers, and saving the network from bankruptcy. Greg Willis and Cathy Rasenberger were two of the original members of the start-up team who led the affiliate sales and marketing of the company from 1995 to 1998. Greg Willis served as senior vice president of worldwide distribution until he left to join Liberty Media in 1998.

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